Deliverables & Specifications
INITIAL LOAD | Max 150K |
INITIAL LOAD EVENT | Subload MUST start 1 second after the “DOMContentLoaded” event |
SUBSEQUENT HOST-INITIATED LOAD | Max 300K |
USER-INITIATED LOAD | Unlimited |
MAX TIME | LOOPS ALLOWED | Animation = 15 sec per loop Loops = up to 3 times |
FRAMES PER SECOND | 24 |
Click to Play allowed |
Max 15-30 sec |
FORMAT | RICH MEDIA | Image or HTML5. Responsive 1:1 ratio (range from 300x300 up to 450x450 depending on viewport size). Creative must be served within a responsive/flexible ad tag. |
VIEWABILITY |
Jumpstart Ad Specifications comply with IAB Display & Mobile Advertising Creative Format guidelines Creatives that don't adhere to spec are not subject to viewability measurement |
TECHNICAL REQUIREMENTS | |
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HOT SPOT LIMITATIONS | 40% |
INITIAL LOAD FILE REQUESTS |
10 file requests max during initial file load |
HOST-INITIATED AND USER-INITIATED FILE REQUESTS |
Additional files can be loaded as necessary during host-initiated sub-load and user-initiated loads. No file request limit but cannot exceed 300K in total ad load. |
SSL COMPLIANCE | All creative tags and accompanying technologies served by tags must be SSL Compliant (HTTPS) |
SHARED LIBRARIES | Shared libraries are exempt from the ad's file weight calculation. Shared library and their sources must be approved before exemption consideration. |
THIRD PARTY TAGS |
All DCM tags must Include internal redirect (INRED) tags along with the Javascript and iFrame tags Tags must be provided within a responsive/flexible ad tag
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CREATIVE REQUIREMENTS | |
BORDER | 1-pixel black border on all banners |
BACKUP IMAGE | Flexible image | max 100K GIF | PNG | JPG |
AUDIO & VIDEO | Initiated on click or tap | pause/stop function clearly visible |
Guidelines
ASSET DELIVERY | 10 business days prior to campaign launch. Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative |
AD SERVER |
Image or Responsive HTML5 (Site Served or Third Party (RM) |